Wednesday, 6 February 2013

4 different applications of photography

Still life | Documentary | Landscape | Advertising

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Still life

Still life photography has been popular since the early 19th century and is today. Early photographers adapted still life painting for that time into still life photography. Around that time painters such as Vincent Van Gogh, Paul Cezanne and Francisco Goya were painting there famous still life paintings, which give inspiration to the photographers of that day.
Back when photography first came about, still life was a practical choice as well as a creative one. Back in the 19th century, exposure times were measured in minutes rather than seconds, this meant that it would be hard to attempt to take photographs of landscapes or people; anything that moves would be very difficult to capture.
Still life photography is described as 'the depiction of inanimate subject matter', most normally a small group of objects. The biggest advantage of this type of photography is that the photographers have to freedom to place the objects any where they would like, not having to work with unchangeable subjects such as landscapes, and as a result they can often be more creative.
There are different contexts of still life photography. For example it is often used for advertising. Still life is popular in advertising photography because is can show the product clearly and creatively.

Dennis Pedersen
Dennis Pedersen, a technical pro, leading the way in still life and creative product photography from London for over 20 years. Working with a variety of regular clientele, Dennis is a renowned professional within the cosmetic and beauty world, their creative needs are exceeded with his ability to produce diverse, imaginative and technically amazing photographs.
Dennis works from his home in London, in his own retouching and post production studio, which allows him to push the boundaries of the label 'still life' photography, by bringing his images to live wherever it be with an explosion of water or a flare of special effects. Working from his own studio, Dennis has developed an extensive portfolio ranging from editorial to advertising. Some of the clients that Dennis does work for are; Adidas, Lindor, Chanel, Dior, Nokia, Max Factor, Puma, and Toni & Guy, and that is just to name a few.


                                  



             






Documentary

Documentary photography usually refers to a popular form of photography used to chronicle significant and historical events. It is typically covered in professional photojournalism, or real life reportage, but it may also be an amateur, artistic, or academic pursuit. The photographer attempts to produce truthful, objective, and usually candid photography of a particular subject, most often pictures of people. It is all about sharing experiences of opinions through photographs. 
With documentary photography, one photograph can tell a whole story; which is a good thing, but can also be a bad thing too. It can be used to tell a good story or make a valid point; however it could also make a personal attack or insult someone in some way. Also another downfall to this application is that it turns a story into a photography, but it might be the wrong story portrayed through that images.

Ed Thompson
Edward Thompson is a Documentary Photographer from London. He is very successful, and has been featured in magazines across the globe, such as National Geographic Magazine, Greenpeace Magazine, and The Guardian Weekend.


This Photograph Ed Thompson too of a 'Guardian Angel' member paying respects to fallen war heroes. I believe this photograph shows how ordinary UK citizens still respect the fallen, and are willing to offer up their services for the good of the community. 
The Guardian Angels patrol subways and bus stations during the day and at night time to keep people safe, and deter gangs - they do this for free, with little support from parliament or the police. Ed Thompson took this photo for his project 'Living Historians' - it shows war  re-enactors doing what they love most,                   re-enacting wars. It shows the reality of how wars probably looked.




Landscape

Landscape photography is mainly uses when shooting coastal areas or areas using lakes, reservoirs or anything else like this, this is a very traditional take on landscape photography but there is also other styles such as urban landscapes such as cityscapes and skylines. So really there is no limit to the type of things you can shoot that falls into the category of Landscape photography. Landscape photography is often used to capture immense skylines, surreal coasts and within these photos show and describe a place in great detail only using a single photograph.
Landscape photography mainly aims to get as much of the scene in the shot as possible, this is done by using depth of field. You can increase and decrees the depth of field by changing the aperture setting on your camera as the smaller the aperture the greater depth of field you get in your shots. A lot of landscape photographs that include water or cars or other things that are moving throughout the shot use a long shutter speed ranging from one second to one minute, this is done to give the shot a real feel of life and movement, but if you are using a long shutter speed you must use a tripod to ensure your camera stays still keeping everything in focus. Some photographers even use a wireless shutter release mechanism to ensure complete camera stillness. 


Adam Burton
Adam Burton is of of the UK's leading landscape photographers and an author of four very successful books. Since 2008 he has been working as a full time professional landscape photographer, regularly supplying imagery and undertaking commissions for a wide range of business clients. He has photographed five of the seven continents and now specializes in the landscapes of the UK, particularly southwest England. 



 


Advertising 

Advertising photography is one of the most popular and well-known forms of photography and is categorized into the sector of commercial photography. The best way to describe advertising photography is where the photographer is paid for pictures for commercial use and it is not just works of art. Advertising photography can be used to promote any product such as fashion, food, cars, houses, companies. There is a wide range of options to choose from in the advertising industry. When they promote products and services in this way then it can help the sales become higher and have a higher customer interest; this way more people can know about it. More than £500 billion is spent on advertising each year worldwide which shows how often it is used. Advertising can be split into either video advertisement or photography advertisement.

Jonathan Knowles
Jonathan Knowles is a photographer that is based in London and is known for his excellent work in still life, liquid and people photography.
His photography work had earned him plenty of awards and he has been signed up to help lots of well known brands.
In the past six years he has consistently featured in the '200 Best Advertising Photographers in the World' books. He is now one of the top 10 all time award winners in the Graphis Annuals, and has just had three images included in their volume '100 Best in Photography', published in November 2011.